After unveiling the eagerly awaited Genesis GV90 and its revolutionary pillarless door technology, we are excited to present a new interior feature of this model for the first time. The interior design is greatly inspired by the Neolun concept, with Genesis thoughtfully incorporating as many elements as feasible. Today, we introduce the gear selector, closely resembling the design of the concept car and backed by a patent.
A Look at the Future of Genesis Design
The prototype shows that Genesis is extending the boundaries of automotive design and innovation. Even with heavy camouflage, the GV90’s graceful, extended silhouette and flush-fitting doors indicate a pillarless structure, leading to one of the boldest SUV designs in the premium market.
Recent U.S. patent applications reinforce these visual signals. Genesis has filed a patent outlining an advanced door sealing mechanism specifically crafted for vehicles lacking a conventional B-pillar, further validating the GV90’s innovative approach.
Advancements in Door Design: The Next Level of Luxury
According to the newly released patent, Genesis has created a multi-layer door sealing system intended to offer airtight integrity, exceptional sound insulation, and high-quality weather protection. The patent details a complex arrangement that includes:
– A first door hinge-attached to the vehicle body.
– A second, rear-hinged door that connects to the first door and is mounted to the vehicle frame.
– An outer parting seal of the door located adjacent to the outside surface of the first door.
– A weather strip on the first door that meets the front edge of the second door for enhanced insulation.
– An inner parting seal on the second door that serves as the deepest layer of protection.
This advanced setup guarantees that the Genesis GV90’s pillarless, rear-hinged doors provide the same structural integrity, quietness, and aerodynamic efficiency as traditional designs—without sacrificing luxury or performance.
The Technology Behind the Transformation
This latest patent adds to two previously revealed Genesis filings: “CINCHING DEVICE FOR DOOR LATCHES IN VEHICLE” and “DOOR LATCH DEVICE FOR VEHICLES.”
These patents delineate the intricate mechanical systems that enable the GV90’s coach-style doors:
– Cinching Device: Employs a cinching actuator and lead screw mechanism for smooth, secure door closure. A spring setup compensates for differences in latch motion, ensuring flawless sealing and alignment—vital for a pillarless design.
– Door Latch Device: Features a pop-up guide and locking mechanism for accurate positioning and stability, along with a door-sag prevention bracket to support the elongated, rear-hinged doors over time.
Together with the new sealing patent, these innovations emphasize Genesis’s strong commitment to engineering excellence and practicality in ultra-luxury design.
The Importance of the GV90
With its pillarless coach doors, Genesis is venturing into territory typically dominated by brands such as Rolls-Royce. This strategy places the GV90 as a genuine statement of intent—an electric luxury SUV crafted to elevate the brand’s status to global acclaim.
By integrating advanced electrification technology, luxury craftsmanship, and innovative engineering, the Genesis GV90 aspires to transform the perception of what a flagship SUV can be. The careful attention to door design and sealing systems reflects the brand’s dedication to comfort, convenience, and refinement at the highest level.
The Path Forward
As development progresses, the Genesis GV90 is poised to become a technological and design landmark for the Korean luxury brand. The spy images of the prototype and the detailed patents collectively offer an enticing glimpse of what lies ahead—a revolutionary SUV that not only adheres to trends but sets new benchmarks for pillarless luxury and engineering sophistication.
